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Customer Analytics for Growth using Advanced Excel Course


This course is designed to provide with essential Advanced Excel skill for customer analytic skills.


5 days


By the end of the course one should be able to:

  • Use Advanced Excel
  • Estimate the Customer Value and product pricing using Advanced Excel
  • Make prediction and decision based on customer analytics in Excel

Module 1: Introduction to Customer Analytics

  • What is customer Analytics?
  • Understanding the importance of customer analytics
  • Understanding how customer analytics work
  • Application of customer Analysis
  • Understanding how customer analytics work
  • Implementation of customer analytics in a organization
  • Customer Analytics Platforms
  • Understanding Big Data, New Data and Better Science

Module 2: Introduction to Advanced Excel

  • Understand the shortcuts in excel
  • Work with various advanced Excel data functions
  • Learn how to work with arrays and lists
  • Work with advanced logical formulas in excel
  • Work with advanced text formulas in excel
  • Understanding the basics of VBAs and Macros
  • Introduction to charts and pivots tables

Module 3: Customer Value Analytics

  • Work with the CLV model
  • Understand the RFM model
  • Work with the NBD-Pareto model

Module 4: Pricing Analytics

  • Understand pricing techniques
  • Work with the Net present Value capital Budgeting model
  • Use Excel for Price evaluation
  • Understand price elasticity and optimal pricing
  • Creating the demand curve

Model 5: Predictive analysis and Decision making

  • Working with various regression models
  • Result interpretation
  • Working with decision trees
  • Understanding Flow charts



Participants should be reasonably proficient in English. Applicants must live up to Indepth Research Services (IRES) admission criteria.


The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.


Upon successful completion of this training, participants will be issued with an Indepth Research Services (IRES) certificate certified by the National Industrial Training Authority (NITA).


The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.


Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.

Email:This email address is being protected from spambots. You need JavaScript enabled to view it..  

Mob: +254 715 077 817


This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location.

For further inquiries, please contact us on Tel: +254 715 077 817.

Mob: +254 792516000+254 792516010 or mail This email address is being protected from spambots. You need JavaScript enabled to view it.


Payment should be transferred to IRES account through bank on or before the Cut Off date below.

Send proof of payment to This email address is being protected from spambots. You need JavaScript enabled to view it.

Event Properties

Event Duration 5 Days
Event Date 27-07-2020
Event End Date 31-07-2020
Cut off date 20-07-2020
Individual Price (International) EUR 790
Individual Price(International in Dollars) USD 920
Location Naivasha,Kenya
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Contact Us

+250 789 621 067
[email protected]
Kamukina KG 501 Gate
Kigali, Rwanda

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