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Protocol, Etiquette and Event management Course


First impressions are often made within seven seconds of a meeting and are difficult, if not impossible, to change. Among other things, this course helps you leave a great first impression. It also addresses how to deal with others in a business setting taking into account differences in culture and region. Since business is often conducted over lunch or dinner, dining skills can also impact someone’s opinion of you as a potential business partner. During the five days of this course you will also get tips on how to apply proper manners and business etiquette in many different settings. In addition, many diplomatic 'incidents' occur due to the personnel's lack of understanding of various protocol standards. Therefore, a portion of the course is dedicated to introducing the international rules of protocol that need to be implemented during formal occasions and visits.

The course is designed to be interactive and participatory, and includes various learning tools to enable the participants to operate effectively and efficiently in a multifunctional environment. The course is built on four learning pillars: concept learning (lectures and presentations), role playing (group exercises), experience sharing (roundtable discussions) and exposure to real world problems and policy choices confronting delegates.


10 days.


Personnel officers, public relations professionals, event’s organizers, personal assistants, employees in the hospitality business and all those whose position requires dealing and interacting with important persons in both government and private sectors.


By the end of the course, participants will be able to:

  • Explain how to behave correctly in both business and social situations
  • Describe how to interact and communicate effectively with different types of guests
  • Demonstrate appropriate personal and professional conduct
  • Plan VIP visits and formal occasions while executing the role of the ideal host
  • Apply proper communication etiquette
  • Implement different variations in protocol and etiquette from different cultures, nations and regions
  • Schedule and plan for an event effectively
  • Troubleshoot event plans to identify potential problem areas before they emerge
  • Adopt the appropriate protocols
  • Understand events budgeting and costs management
  • Identify appropriate event marketing media for planned events
  • Understand event safety practices and regulations
  • Ensure adoption of effective communication channels and techniques in events.
  • Understand post-event management requirements


  • Module 1: Principles of business etiquette and protocol

      • Definitions and concepts
      • Guiding principle
      • Importance of etiquette in business
      • Importance of protocol in business
      • The importance of manners
      • Creating the right corporate image
      • Six basic principles


    Module 2: Achieving communication success

      • Communication levels and definitions
      • The four principles of communication
      • Elements of the communication process
      • Communication delivery aspects
      • Barriers to effective communication
      • Overcoming communication barriers
      • Communicating across cultures
      • Managing perceptions and biases
      • Communication key qualities
      • Listening etiquette

    Module 3: Personal and professional conduct

      • Universal expectations for behavior
      • Etiquette for formal occasions
      • Handling difficult personalities
      • Four choices for dealing with various behaviors
      • International business etiquette
      • Customs and cultures
      • Best practices

                 Module 4: Planning and hosting VIP occasions

      • Preparation for official visits
      • Protocol at events and summits
      • Key qualities of the ideal host
      • Seating strategies
      • Risk and contingency planning
      • Mistakes to avoid
      • Meeting at airports

                 Module 5: Proper communication etiquette

      • Phone etiquette
      • Meeting etiquette
      • Email etiquette
      • Titles and forms of address
      • Exchanging gifts

    Module 6: Variations in protocol and etiquette

      • Administrative protocol
      • Flags, anthems and logos
      • Awkward situations and solutions
      • Panoramic view of variations


       Module 7: Events Management Foundation

    • Reasons for event proposal
    • Importance of the event
    • Format of the event
    • Timeline of the event
    • Event location
    • Different responsibilities
    • Resources requirements for event success
    • Acquisition of the resources
    • Benefits of the event to the organization
    • Likely Barriers the event
    • Overcoming the barriers
    • Contingency Plans Needed in the event


    Module 8: Planning Process

    • Event planning
    • Event purpose and concept
    • Development of an event management plan
    • Research
    • Community and public consultation in event planning
    • Organizing group/planning committee
    • Event Timing
    • Day Before Event
    • Event Day


    Module 9: Events Costs Management

    • Basics of an Event Budget
    • Responsibilities in the design of Budget?
    • The Budgeting Process
    • Income
    • Sponsorship
    • Grant funding sources
    • Raffles and fundraising
    • Expenses
    • Cash handling


    Module 10: Events Logistics Management

    • Venue Selection
    • Site plan
    • Temporary structures
    • Waste management
    • Disability access
    • Entry and exit details
    • Waste Disposal
    • Public liability
    • Health and safety permits
    • Security Checklist
    • First aid and emergency medical supplies
    • Emergency procedures


    Module 11: Marketing of an event

    • Event marketing plan
    • Event marketing media

    o Banner

    o Direct mail

    o Noticeboards o Media

    o Online tourism and event websites

    o Online news calendars

    o Signage

    •  Professional photography and video recording
    • Notifying residents


    Module 12: Event safety and regulations

    • Public liability insurance
    • Risk and opportunity management plans
    • Emergency management plan
    • Contingency plan
    • permits and local laws
    • Traffic management
    • Noise levels
    • Security
    • Catering
    • Fire management
    • Gas cylinder safety
    • Contracts
    • Postponing or cancelling the event


    Module 13: Human resources planning for the Event

    • Staffing
    • Recruiting volunteers
    • OH and S
    • First aid
    • OH and S walk-through
    • Team briefing (prior to event)


    Module 14: Program

    • Program schedule/run sheet
    • Audiovisual

    Module 15: The Effective Communication in an Event

    • Importance of good communication important
    • Barriers to effective communication
    • Structuring communication
    • Verbal and Non-Verbal Communication
    • Business Communication
    • Managing people
    • Negotiating
    • Socializing
    • Giving presentations

    Module 16: Public Relations

    • Role that Public Relation
    • Effective Public Relation
    • Role of Public Relation in events management
    • The importance of corporate image and role of PR plays in the makeup of good corporate image

    Module 17: Introduction and Fundamentals of Protocol

    • What Is Protocol
    • How Different is Protocol from Etiquette and Diplomacy
    • Where did it Originate from?
    • Application of protocol in events

    Module 18: Protocol in practice

    • How to Address Various Office Bearers in Speech,
    • In Letter Writing and when with Spouses
    • Reception of VIPs
    • How to Introduce People
    • Acceptable Conduct when Facilitating Introductions
    • Dressing for the Occasion
    • Cultural etiquette

    Module 19: Practical Sitting Arrangements

    • Sitting Plan (U-shape; pod; circle; conference etc)
    • The Main Table
    • Placing the Host and the Guest of Honour
    • Table Plans for Different Occasions
    • Social luncheon or dinner
    • Place Cards

    Module 20: International Cultural Etiquette

    • Meeting and Greeting
    • Names and Titles
    • Body Language
    • Corporate Culture
    • Dining and Entertainment
    • Dressing
    • Presentation and Receive of Gifts

    Module 21: Post-event management

    • Evaluation
    • Debriefing
    • Showing appreciation


Participants should be reasonably proficient in English. Applicants must live up to Indepth Research Services (IRES) admission criteria.


The instructor led trainings are delivered using a blended learning approach and comprise of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.


Upon successful completion of this training, participants will be issued with an Indepth Research Services (IRES) certificate.


The will be held at The IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.


Accommodation is arranged upon request. For reservations contact the Training Officer.

Email: This email address is being protected from spambots. You need JavaScript enabled to view it..

Mob: +250 789 621 067


Payment should be transferred to IRES account through bank on or before C.O.B 3rd February 2020.

Send proof of payment to

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Payment for all courses includes a registration fee, which is non-refundable and equals 15% of the total sum of the course fee.


This scheduled course can also be tailored to your organisation. To find out how our tailor-made training can help your organisation, call our team on

Email: This email address is being protected from spambots. You need JavaScript enabled to view it..

Mob: +250 789 621 067

Please Note: The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.







Event Properties

Event Duration 10 Days
Event Date 10-02-2020
Event End Date 21-02-2020
Cut off date 03-02-2020
Individual Price(rwanda franc) R₣ 1,112,000
Individual Price (International) EUR 1,592
Individual Price(International in Dollars) USD 1,999
Location Kigali,Rwanda
We are no longer accepting registration for this event
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+250 789 621 067
[email protected]
Kamukina KG 501 Gate
Kigali, Rwanda

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