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Sales and Marketing

Sales and Marketing Short Courses

The world of Sales and Marketing has infinite possibilities. This is certainly one field that is ever evolving and never stagnant! Effective sales and marketing strategies have the potential to take any business at any level to extraordinarily new heights. Regardless of the size, power or purpose of any given brand, effective marketing will play a pivotal role in determining long-term stability and position within the industry.

The main role of IRES Sales and Marketing Courses is to provide the perfect understanding to one of the most critically important and increasingly valuable skills needed in the growing global marketplace. Participants will explore a series of key sales and marketing concepts from the perspective of a professional business fast-paced environment. The workshops will further improve their understanding of the dynamic nature of marketing and sales, advertising, and promotion.

 

Business-to-Business (B2B) marketing training is often more complex compared to consumer marketing. In B2B marketing, not only are companies engaging potential customers, there are often times the need to market to the trade (mainly wholesaler, retailer, or distributor). Understanding the critical importance of successful relationships and good marketing strategies will ensure companies stay in a favorable position within the marketplace. This is only made possible if the organization has a good understanding of business practices, the regulatory framework and internal ethic code.

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Event Date 27-05-2019
Event End Date 29-05-2019
Cut off date 20-05-2019
Location Kigali,Rwanda

All businesses, whether they operate face-to-face, over the phone or by e-mail, should strive to give their customers the best experience they can in order to maintain relationships, status and success. The average business loses around 20% of its customers annually, simply by failing to attend to customer relationships. The cost is staggering, but few businesses truly understand the implications. Customer retention also is on the minds of small and medium-sized businesses across the world. With rising customer acquisition costs, businesses need to innovate and assume a proactive role in retaining clients.

 

Event Date 17-06-2019
Event End Date 21-06-2019
Cut off date 10-06-2019
Location Kigali,Rwanda

This five (5) days training in Rwanda course is designed for anyone who wants to kick-start or consolidate their digital marketing/online visibility knowledge. Whether you’re an online brand ambassador, a student, a social media marketer, a blogger, a professional in the industry or a business owner looking to compete in the digital age, this course will provide you with well-rounded, up-to-date knowledge and skills.

Event Date 17-06-2019
Event End Date 21-06-2019
Cut off date 10-06-2019
Location Kigali,Rwanda

This training course aims at giving participants a specific insight on how to build & manage a brand & optimize the brand's contact points throughout consumer’s experience. This branding course addresses brand personality, values, culture, branding and communication strategies

Event Date 24-06-2019
Event End Date 28-06-2019
Cut off date 17-06-2019
Location Kigali,Rwanda

Sales negotiation training in Rwanda. The word 'negotiation' either rings intense fear or excitement in any professional's mind but this is an important life-skill that one can never be complacent with. Sales negotiation has the highest ROI of any skill you can learn.

Event Date 29-07-2019
Event End Date 31-07-2019
Cut off date 22-07-2019
Location Kigali,Rwanda

This course emphasizes how to locate actionable information, teaching you how to generate reports that meet the needs of your business or organization. This Google Analytics course includes hands-on exercises and live hands-on use of your Google Analytics account. If you do not yet have a Google Analytics account, you'll learn how to set up a new account and be provided with a fully functioning demonstration account for the class. The emphasis is on learning practical skills, allowing you to get up-and-running quickly and understanding the Google Analytics tools by using them.

Event Date 29-07-2019
Event End Date 02-08-2019
Cut off date 22-07-2019
Location Kigali,Rwanda

All businesses, whether they operate face-to-face, over the phone or by e-mail, should strive to give their customers the best experience they can in order to maintain relationships, status and success. The average business loses around 20% of its customers annually, simply by failing to attend to customer relationships. The cost is staggering, but few businesses truly understand the implications. Customer retention also is on the minds of small and medium-sized businesses across the world. With rising customer acquisition costs, businesses need to innovate and assume a proactive role in retaining clients.

 

Event Date 19-08-2019
Event End Date 23-08-2019
Cut off date 12-08-2019
Location Kigali,Rwanda

A sales pipeline in rwanda is a visual representation of the sales process, divided into stages. It’s designed to help sales representatives and teams manage the often complex processes that drive deals to close. Sales pipelines have been in use for a long time, but managing them well can be an elusive goal. To make them effective, sales leaders must possess a combination of real-world experience, detailed design, and willingness to change and adapt. Mark Sellers, author of The Funnel Principle.

Event Date 19-08-2019
Event End Date 21-08-2019
Cut off date 12-08-2019
Location Kigali,Rwanda

Business-to-Business (B2B) marketing training is often more complex compared to consumer marketing. In B2B marketing, not only are companies engaging potential customers, there are often times the need to market to the trade (mainly wholesaler, retailer, or distributor). Understanding the critical importance of successful relationships and good marketing strategies will ensure companies stay in a favorable position within the marketplace. This is only made possible if the organization has a good understanding of business practices, the regulatory framework and internal ethic code.

Event Date 26-08-2019
Event End Date 30-08-2019
Cut off date 19-08-2019
Location Kigali,Rwanda

This training course aims at giving participants a specific insight on how to build & manage a brand & optimize the brand's contact points throughout consumer’s experience. This branding course addresses brand personality, values, culture, branding and communication strategies

Event Date 28-10-2019
Event End Date 01-11-2019
Cut off date 21-10-2019
Location Kigali,Rwanda

This five (5) days training in Rwanda course is designed for anyone who wants to kick-start or consolidate their digital marketing/online visibility knowledge. Whether you’re an online brand ambassador, a student, a social media marketer, a blogger, a professional in the industry or a business owner looking to compete in the digital age, this course will provide you with well-rounded, up-to-date knowledge and skills.

Event Date 18-11-2019
Event End Date 22-11-2019
Cut off date 11-11-2019
Location Kigali,Rwanda

A sales pipeline in rwanda is a visual representation of the sales process, divided into stages. It’s designed to help sales representatives and teams manage the often complex processes that drive deals to close. Sales pipelines have been in use for a long time, but managing them well can be an elusive goal. To make them effective, sales leaders must possess a combination of real-world experience, detailed design, and willingness to change and adapt. Mark Sellers, author of The Funnel Principle.

Event Date 18-11-2019
Event End Date 20-11-2019
Cut off date 11-11-2019
Location Kigali,Rwanda

Sales negotiation training in Rwanda. The word 'negotiation' either rings intense fear or excitement in any professional's mind but this is an important life-skill that one can never be complacent with. Sales negotiation has the highest ROI of any skill you can learn.

Event Date 18-11-2019
Event End Date 20-11-2019
Cut off date 04-11-2019
Location Kigali,Rwanda

This course emphasizes how to locate actionable information, teaching you how to generate reports that meet the needs of your business or organization. This Google Analytics course includes hands-on exercises and live hands-on use of your Google Analytics account. If you do not yet have a Google Analytics account, you'll learn how to set up a new account and be provided with a fully functioning demonstration account for the class. The emphasis is on learning practical skills, allowing you to get up-and-running quickly and understanding the Google Analytics tools by using them.

Event Date 02-12-2019
Event End Date 04-12-2019
Cut off date 25-11-2019
Location Kigali,Rwanda

All businesses, whether they operate face-to-face, over the phone or by e-mail, should strive to give their customers the best experience they can in order to maintain relationships, status and success. The average business loses around 20% of its customers annually, simply by failing to attend to customer relationships. The cost is staggering, but few businesses truly understand the implications. Customer retention also is on the minds of small and medium-sized businesses across the world. With rising customer acquisition costs, businesses need to innovate and assume a proactive role in retaining clients.

 

Event Date 09-12-2019
Event End Date 13-12-2019
Cut off date 02-12-2019
Location Kigali,Rwanda

Business-to-Business (B2B) marketing training is often more complex compared to consumer marketing. In B2B marketing, not only are companies engaging potential customers, there are often times the need to market to the trade (mainly wholesaler, retailer, or distributor). Understanding the critical importance of successful relationships and good marketing strategies will ensure companies stay in a favorable position within the marketplace. This is only made possible if the organization has a good understanding of business practices, the regulatory framework and internal ethic code.

Event Date 09-12-2019
Event End Date 11-12-2019
Cut off date 02-12-2019
Location Kigali,Rwanda
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